Wednesday, March 25, 2009
Owning "Listen" in Telecom
Wednesday, March 4, 2009
Lead India
Wednesday, February 25, 2009
The best brand manager (s ) in the world
A brand manager is expected to take a brand through its Product Life Cycle (PLC). Right from product development, launch, growth, maturity and decline. At each stage the challenges are enormous and complex. R & D, Budgets, Competition, Brand Extension, the list is endless.
Do we have someone among us to draw inspiration from? Is there a role model for all the young brand managers out there? Well the truth is we need not look beyond our homes. I think the best brand managers available in this world are our parents. And there is a lot we can learn from them than we could in a Brand Management Seminar or a fast track course. But do we have the time? Think about it for a minute. Our parents give birth to us, launch us into this world, take responsibility for our growth, help us mature and probably are with us when we reach a decline. At each stage the brand (we) needs are meticulously taken care of, sometimes the brands are more in the portfolio (brothers and sisters), the needs are different, the benchmarks are different, but they are clearly defined, conflicts handled,a perfect roadmap is laid, segmented effectively and effectively taken through the PLC.
Well I can extend this article and map each function, draw parallels and go on and on. But I would like to keep the article simple and short. In marketing inspiration needs to come from real life and not theory. So the next time if there is a vote for the Best Brand Manager or Managers am sure you know who to cast it for
Tuesday, February 24, 2009
For the family,by the family.....
Sad....... and we will continue to fuel the growth of this kind of people.... and then blame them not realising that they are not the ones to be blamed when actually we are the ones responsible....
Thursday, December 11, 2008
Child Labour
We need no external terrorists to create havoc and misery as we are already engulfed in a terrorism of inhumaness, sarcasm and hypocrisy.
TNCA, BCCI should be definately taken to task for this and we should see that this is not repeated across any sports in India.
Thursday, November 13, 2008
Law College Campus or Rowdyism Campus
These images make u feel cold,ashamed.... When the whole word has voted for a change.... I guess we as a country are redefining change.No wonder America deserves the awe and admiration than India. Right from Maharashtra...Bihar and across various parts this country we see renewed violence over race,language,states etc and now here is one more which has gone into the campuses of one of the leading law colleges in the country. Two groups of students clashing over some castetists issue and converting the campus into a literal war zone. The police and the college authorities remaining mute specatators. When will authorities swing into action and take immediate steps ? Why couldn't the cops jump in and control the violence. There is a police station right within the vicnity of the campus. How will the general public ever get confidence in the police force ? When will they change ? When will the college authorities change ? When will students change ? When will we as a society change ? ....... like the famous quote " the more things change, the more it remains the same" I guess whoever said this must have had us in mind when he said this. And bang on he is right. I just read that some police officers were transferred.... will this help in the healing of the scars ? Will the police learn from this... ? The answer is a big NO... Why cant action be taken against the erring college principal ? Why should not we arrest the parents of the students who got into this rotten act ? We could do so many things but alas we wont .. because we hate change... we like things to remain the same... because we have got too comfortable. Not even 1000 Obamas can bring about a change in this country...
Image Courtesy: Times of India,Chennai
Wednesday, August 13, 2008
Gold in Beijing
Its once again time for us to cheer this and forget about it. Are we not a nation of people who go overboard in celebrations and show of patriotism everytime a title is won? Wheter be it cricket, tennis, football, shooting,carrom there is sudden enthusiasm in that sport. If Sania wins we all want to produce tennis champions, if India wins T20 we want all our kids to be cricketers, if football world cup season sets in we want to produce Ronaldo's and Beckhams, if software pays the most we want our kids to be IT professionals, if engineers are in demand we want all our children to be Engineers ? And now the general trend is lot of people want to get into shooting ! And tomorrow if India wins in badminton or tennis shooting will take a second spot. Is it that a huge mammoth task of producing a world class sporting contigent every 4 years in a nation that prides itself in its population.
We all are adopt a reactive attitude and there is simply no pro activeness in channelising energies with a singular focus.
Congragulations Abhinav Bindra.