Wednesday, March 25, 2009

Owning "Listen" in Telecom

Why doesn't any Telecom Company try and own the Platform of "Listen" and start building its brand around the idea of "Listen". Every other company encourages us to express ourself , spreading an Idea etc which revolves around the "Talk" proposition. But effective communication is also about the ability to Listen. Like they say "When you listen you have the advantage. But when you talk others have it "

Any Telecom company wants to do it go ahead.... but please give me a royalty for the idea :)

Wednesday, March 4, 2009

Lead India


So here is Times of India with its latest Lead India Ad. Is Times of India getting too stereotyped in its advertising ? Is there a tinge of predictability creeping into its advertising. Lead India, Teach India what next ?Sports India ? to discover India's Gold Medal winning talent in the next olympics. lets wait and see